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The White Swan

For the best quality and widest variety of fish in the area, visit White Swan Fish & Seafood. You will not be disappointed. Our prices are extremely competitive and we will do our best for you.

Opening Times

White Swan Fish & Seafood was established by Paul Williams, a local fisherman with over thirty years experience. He prides himself as being able to source the best quality fish, some of which is caught in his own boats or by other local fishermen.

Paul has his own smokehouse at Caister-on-Sea and is the only person in this area to prepare and smoke Kippers, Bloaters and Red Herring using the traditional Great Yarmouth method. He also smokes Haddock, Salmon and Mackerel. Other smoked products come from Lowestoft.

Crabs/lobsters come from Cromer, Shrimp from Kings Lynn and Cockles from Leigh on Sea. Other seasonal products available are Samphire and live Mussels from North Norfolk.

Our experienced fishmonger is able to prepare fish as requested and the friendly staff are always happy to offer cookery advice.

Catering orders can be prepared such as fish platters etc., at no extra charge. White Swan FIsh & Seafood offer a wholesale service as well as retail. A vac packing service is also available.

Opening Times

Hours 8:30 AM – 5:00 PM