Official Visitor Website

Be part of the souvenir Friendly Invasion magazine

With forewords by Hollywood’s Tom Hanks and HRH The Prince of Wales and features on Apple TV+’s $275m Masters of the Air drama, our new publication will be a must-read and must-keep souvenir.

First published in 2017, this second updated Friendly Invasion publication is inspired by the $275m Apple TV+ World War II series Masters of the Air from producers Tom Hanks and Steven Spielberg and about the Eighth Air Force based in the East of England between 1942-45.

It will look to attract international and domestic visitors to the region, not just to see where the series was set and the memorial sites and museums, but also to visit the destinations experienced by the Americans then – the historic cities and towns of Norwich, Ely, Bury St Edmunds, Cambridge, Ipswich and Woodbridge, as well as the waterways of the Broads, now a National Park.

Those servicemen and women who were here 80 years ago would still recognise the region – its castles, cathedrals, stately homes, pubs, tea rooms, higgledy-piggledy villages and a warm welcome from the locals.

This prestigious publication has forewords from His Royal Highness The Prince of Wales, Masters of the Air producer Tom Hanks and author Donald L Miller.

The publication gives an insight into The Friendly Invasion, how the Yanks and Brits interacted 80 years ago, and a guide to the memorial groups and museums, but also a unique visitors’ guide to the region, with itineraries and sections on destinations, accommodation, and things to do and where to eat.

An advert from Visit East of England’s North American campaign.

There is also a section on the making of Masters of Air and the real-life characters portrayed on screen by Hollywood stars Austin Butler, Callum Turner, Nate Mann, Anthony Boyle and Barry Keoghan.

The publication has a print run of 6000 copies which will be distributed through the memorial groups and museums, as well as quantities being given to advertisers. Crucially, there is an online digital version particularly to attract inbound visitors. This will be promoted through social media, on the official visitor websites Visit East of England, Visit Suffolk and Visit Norfolk, as well as targeted email campaigns to Visit East of England’s120k+ subscribed consumer database.

It complements a $50,000 ‘Come see where they became Masters of the Air’ digital campaign that Visit East of England is undertaking in North America in partnership with VisitBritain, using the Apple TV+ series as an opportunity to expose potential visitors to our wider tourism offering.

For a reminder of the original edition, please find the e-magazine online here

Friendly Invasion e-magazine cover

Please see the Media Pack including all promotional options.

Deadline for artwork is the 7th of June, however space is first come first served, so please let me know if you’d like inclusion ASAP.

Should you require any further information or wish to discuss advertising options, please do not hesitate to email our Business Development Executive Laura Munnings.