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New President and Chairman for regional tourism organisation, Visit East of England
Two of Norfolk and Suffolk’s foremost tourism and hospitality businessmen are today announced as the new President and Chairman of the region’s visitor economy organisation.Lord Leicester of Holkham becomes President, a newly-created position, and Dr Andy Wood OBE, chief executive of Adnams of Southwold, becomes chairman of Visit East of England, formerly known as Visit East Anglia.
Lord Leicester said: “I’m delighted to be the organisation’s new President. The visitor side of my family’s own business, Holkham Hall and Estate enterprise, has increased enormously in the past few years, so I am very aware of its importance to the region as the largest sector and one of the main employers.”
“This is an exciting time for tourism and I look forward to working with the industry to continue its success.”
Digital Skills Workshop with VisitEngland and Barclays Digital Eagles
On Wednesday 15th November, Visit East Anglia held a Digital Skills Workshop with VisitEngland and Barclays Digital Eagles. Some of the topics covered were: Search Engine Optimisation to increase your visibility, Using social media effectively to engage with potential, present and past customers, Targeted advertising to reach the right audience and Making the most of analytics to inform your marketing strategy. If you didn’t manage to make it on the day you can download the presentations below.
The Friendly Invasion on www.GoNomad.com
As a brassy “In the Mood” wafted from the bandstand, a group of airmen in khaki rush the dance floor, twirling their high-heeled dates below red, white and blue bunting.
The scene had all the clichés of a Hollywood wartime movie: the big band, the Forties playlist and the energetic couples. But at this “hangar dance” in East Anglia, a group of Brits played the part of the Yanks.
The discovery felt weirdly disconcerting. It was like arriving at Valley Forge and being surrounded by redcoats impersonating Colonials. But the reenactment wasn’t just cosplaying. It’s part of a heartfelt salute to the U.S. Eighth Air Force, which flew thousands of bombing missions from here into Nazi Germany during World War II.
Visit East Anglia launch Dutch visitor campaign with the GREAT UK Challenge Fund
Visit East Anglia has launched its first overseas promotion to attract more Dutch visitors to the region.
VEA is one of a number of successful applicants to benefit from the £2m GREAT UK Challenge Fund, part of the Government’s GREAT Britain campaign.
Activity in the Netherlands include promoting Norfolk and Suffolk at the 5-day Vakantiebeurs tourism exhibition in Utrecht last month, a series of short promotional films, itineraries for Dutch visitors on the VEA website, extensive digital advertising in Dutch media, and a showcase event at the British Embassy Residency in The Hague in English Tourism Week (March 5-13), supported by New Anglia Local Enterprise Partnership.