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Local Flavours returns to the Showground in March 2024

The Local Flavours trade event, supporting the region’s local food and drink producers, returns to the Norfolk Showground Arena on March 20, 2024.

The annual trade event has grown from the inaugural event held in a farmyard with a handful of producers to become an exhibition of over one hundred producers, sitting alongside business support and other activity to help organisations from the visitor economy sector.

The event is a firm favourite with buyers representing tourism, hospitality, catering and food retail and attracts buyers from some of the largest multi-national businesses such as Makro, Tesco, Compass Group, Center Parcs and Serco.

The event also proves to be just as valuable for independent cafes, restaurants, delis and farm shops from across the region.

The event would not be possible without the support of many private and public organisations, many have been supporters since the beginning. Financial support allows the Local Flavours team to provide subsidised stand space for producers new to the industry or those needing assistance to exhibit. Over the years this has helped support businesses growth and created jobs within the industry.

‘We launched Local Flavours following our personal experience of trying to get products into the national retail market. A daunting experience for the most experienced salesperson our thoughts were to attract buyers to a rural and local setting and to meet potential suppliers of local products in a more relaxed environment.’ said Local Flavours director Valerie Watson Brown.

‘It has proven a successful formula with many coming back year after year. We have been at capacity for several years now and have introduced business support areas amongst other activity to keep interest going.’

Local Flavours is now more than just an annual trade event, supporting producers on overseas trade missions, consumer-facing activity and meet the buyer sessions throughout the year and has built a reputation for helping producers to prosper and grow.

This years Local Flavours trade event takes place on Wednesday 20th March.

Producers looking to get their products in front of trade buyers can enquire about stand availability by telephoning 01603 702374 or email

A ticket only event, businesses looking for new flavours and ideas in 2024 are encouraged to register for free tickets via the link at or telephone 01603 702374.