Official Visitor Website

New Travel Trade website launch for Visit East of England

Visit East of England has launched a new section on its website for Travel Trade to better support buyers in this unique part of the country.

Often less well-known in international markets, a hidden gem, yet to be discovered by both the discerning and those looking for something new.  Perfect for groups, large and small and FITs; those wanting to enjoy local food & drink, find adventure or experience the East’s heritage and culture.

Visit East of England continues to raise awareness and to showcase how best to explore the region on a year-round basis.

‘This is a very important part of our development as we look to much better engagement with travel and tour operators both in the UK and overseas,’ said VEE executive director Pete Waters. ‘We have an ambition to be a much more top-of-mind destination, and this is our next step to helping achieve that.’

Postcards Broads Wroxham

Within the region, Norfolk is part of The EXPERIENCE project, led by Norfolk County Council. One of its aims is to harness the experiential tourism trend to extend the season and to grow sustainable and low-impact tourism activities. Visit East of England and the Broads National Park can now support you to promote and contract more sustainable tourism products to sell to your customers and clients.

Supporting product contracting with high quality activity and accommodation businesses as well as providing assets to help with product development and marketing, we can help you to create new itineraries and bespoke packages to suit all your client’s needs.

Newmarket tour

We help visitors experience both iconic locations, such as Sandringham, Holkham, Norwich, Newmarket, and Cambridge, as well as taking them a little off the beaten track and back to nature, to experience our protected National Park and AONB landscapes.

‘The wealth and diversity of unique, sustainable experiences on offer in the East of England are the envy of many other regions of the UK’, said Rob Leigh, head of communications at the Broads Authority. ‘Visitors can sample the culture and history of bustling cities and market towns and within a few minutes be immersed in spectacular landscapes with nature in abundance. The Broads National Park is home to over a quarter of the UK’s rarest wildlife and one of the most important freshwater wetlands in Europe offering travellers unrivalled opportunities to create lasting memories.’

Sandrignham House

We have created a range of inspirational itineraries to give you an insight into the variety of the product on offer. Taking in the Broads National Park; expansive coastline and open sandy beaches; beautiful landscapes; a world-famous university city; two architecturally stunning cathedrals; a Royal County, medieval heritage; Tudor and Georgian buildings throughout the towns and villages; waterways and wildlife; excellent locally produced food seafood; the home of horse racing; and all easily accessible by road, train and from the seaports, airports, and London.

We would love to work with you to develop your own programmes and share our Travel Trade Directory ready for 2023/24 product planning, so please get in touch with Deborah Brookes (above) on