Market leading training delivered by VisitEngland – the official tourism experts for travel to England – and supported by Visit East of England and the region’s destination organisations:
Visit Cambridge / Visit Essex / Visit Norfolk / Visit Suffolk / Norfolk and Suffolk Tourist Attractions / All About Ipswich / The Suffolk Coast / Discover Newmarket / Bury St Edmunds and Beyond / Visit West Norfolk / Visit North Norfolk and Where To Go In North Norfolk / Visit Norwich / Visit Great Yarmouth / Visit The Broads
What if you had access to a £28.4bn market? Would you take the opportunity?
In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend 3 times more than the domestic traveller?
VisitEngland would like to invite you to Taking England to the World – a one day training programme which aims to help your business reach new customers and grow your revenue and is supported by the region’s destination organisations.
Taking England to the World has been created and is being delivered by industry experts providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.
With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England, defining and distributing your product offering, to building powerful relationships and creating engaging content.
Developed as part of the government’s £40m Discover England Fund, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.
Who is it for?
This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
When is it?
Tuesday 4th October
Where is it? Norwich City Football Club. Address: Carrow Road, Norwich, NR1 1JE, United Kingdom
Timings: 9.30am – 5pm
What is the cost? The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and will be offered on a first come, first served basis. This event is offered free of charge, however a £25 no show fee will apply if a registration has not been cancelled within five working days of the event, to cover costs.
When is it and how long does it take? The training session will be held at Norwich City Football Club. The event will start at 10am but we invite you to join us from 9.30 am for registration and coffee and tea, networking, and to ensure we start in good time. The session will commence at 10am and will finish around 5pm. Your name badges will be provided just outside the entrance of the seminar room, so please make sure you collect your badge when you arrive and if you could return it at the end of the day at the registration table that would be greatly appreciated.
Refreshments & lunch: Refreshments tea, coffee, water and lunch is included. Tea and coffee will be provided on arrival and during the set breaks and buffet lunch will be provided.