VisitEngland in partnership with Visit East of England and destination organisations in the region would like to invite you to a virtual training programme which will help your business become ready for new domestic and international visitors.
Looking to expand into international markets and have your product ‘Market Ready’ as international travel slowly returns? Looking to grow international sales? Looking to understand the domestic market better and get their business? The Taking England to the World programme will help you to get ready to reach out to old and new customers alike.
Developed as part of the government’s £40m Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international and domestic markets.
When is it and how long does it take?
Places for this highly sought after course are limited and by signing up to this training session, you are committing to 6 hours across 3 weeks. We will cover different topics during each session, hence your attendance in all three sessions of this training is requested.
- First session: Tuesday 15th March 2022 – 11:00-13:00
- Second session: Tuesday 22nd March 2022 – 11:00-13:00
- Third session: Tuesday 29th March 2022 – 11:00-13:00
This Virtual Taking England to the World programme is supported by VisitEngland Academy learning portal, which will provide a blended learning experience. Through the portal you will have access to pre and post session supporting materials; for example exercises, reading materials, and other resources. It will allow you to practice your learning and also communicate in a forum with other learners and the course facilitators.
Once registered to our Virtual Taking England to the World, your learning portal account will be created by our team and all details will be sent to you a few weeks before we have the first live (virtual) session- so you can start preparing and will be ready to start.
Prior to attending the first live session, you need to complete modules one to four. We anticipate this should take up to ten minutes to complete.
Who is this for?
This session is an adaptation of the Taking England to the World programme. As a result, if you have attended Taking England to the World, you might not benefit as much from these sessions. This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
What will it cover?
This training programme will include the following modules:
– Inbound and domestic tourism
– Common obstacles to market
– Meet the markets
– Defining your product offering
– The travel distribution system
– Building powerful relationships
– Pricing your tourism product
– Creating engaging content