Here’s a first look at what’s in store for the Suffolk & Norfolk LVEP Tourism Business Conference 2025.
From thought-provoking speakers to practical workshops and plenty of networking opportunities, the day is designed to inspire, inform, and connect. The full schedule, including exact timings, will be confirmed closer to the event.
09:00 Registration, refreshments and networking
Arrive at the John Innes Centre, collect your delegate badge, enjoy a morning refreshment, and connect with fellow attendees.
09:50 Welcome
A warm welcome and introduction to the day’s agenda from the Visit East of England team.
10:00 Accessibility and Inclusivity – Ross Calladine, VisitEngland
Ross Calladine will share expert insight into accessibility in tourism, exploring practical steps to make businesses and experiences more inclusive.
10:50 Regenerative Tourism – Sarah Duncan, VisitEngland
Join Sarah Duncan for an interactive session on regenerative tourism, exploring strategies for businesses to creating experiences that benefit both visitors and local communities.
11:40 Coffee break / networking
Refresh, recharge, and continue conversations with industry peers.
12:10 Sergi Jarques – Destination Research
Sergi Jarques will present fresh research and trends shaping the future of destinations, offering insights to inform your strategy.
13:05 Lunch
Enjoy a networking lunch with fellow delegates and speakers.
Afternoon conference sessions:
14:10 LVEP, Naturally, and digital infrastructure
This session will bring together three key updates shaping the future of tourism in our region. Pete Waters will share the latest on the Local Visitor Economy Partnership (LVEP) and Destination Management Plan (DMP). Mary Harris will explore the Naturally brand and its role in telling the East of England’s story to visitors. Destination Core will present plans for the new digital infrastructure, designed to improve how we connect with audiences and showcase our destinations online.
14:50 Creating exceptional customer experience – Jonathan Winchester
As our keynote Jonathan will deliver an energising and practical keynote on creating exceptional customer experiences that drive loyalty and repeat visits.
15:45 Conference close and goody bags
A final opportunity to connect, collect your goody bag, and take away fresh ideas to put into action.
