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VEE & Partners Tourism Business Conference 2024

Visit East of England are delighted to announce first details of our Tourism Business Conference to be held at the John Innes Centre, Norwich on Wednesday, October 16th, 2024.

This is a B2B event, with plenty of interest for visitor attractions, accommodation providers, hospitality businesses and others engaged in the visitor economy.

Principal speaker is Bernard Donoghue OBE, Chief Executive of the Association for Leading Visitor Attractions (ALVA), the main advocacy body for the UK’s most important and significant museums, galleries, stately homes, heritage sites, gardens, zoos and other tourism venues. A brilliant communicator, Bernard will give us an invaluable insight into developing your business as well as industry insights and trends.

Another main speaker is Debby McAllister, Lecturer in Tourism at the University College of Birmingham and an expert in Artificial Intelligence Tourism – come along and see how it could transform our industry.

Read more about Bernard and our other speakers here

Also at the conference, discover more about the new joint Suffolk and Norfolk Local Visitor Economy Partnership (LVEP) and how it will be driven by the Destination Management Plan currently being created by local businesses, destination organisations and authorities.