Join us for the Visit East of England Tourism Business Conference, a key event bringing together tourism professionals from across the region.
Held on the 16th of October, this year’s conference will provide invaluable insights into the latest industry trends, with engaging workshops, expert speakers, and networking opportunities. Whether you’re looking to expand your knowledge on group travel, explore marketing strategies, or understand the impact of AI in tourism, this conference has something for everyone. You’ll also hear about the exciting developments in the Local Visitor Economy Partnership (LVEP) and how businesses can play a vital role in shaping the future of tourism. Don’t miss out on this opportunity to connect, learn, and grow with industry leaders!
Agenda:
8:45 – 9:20
Registration and Refreshments
Kick off the day by networking with fellow attendees over refreshments while collecting your registration packs.
9:25 – 9:35
Welcome
A warm welcome and introduction to the day’s agenda.
Workshops
9:40 – 10:45
Workshop 1: Unlocking the Potential of Group Travel: A Guide for Working with the Travel Trade
Speaker: Vera Lett, Tour Partner Group
Learn the strategies for engaging with the travel trade and growing group travel opportunities for your business.
Workshop 2: Marketing Tips and Tricks for 2025
Speaker: Rechenda Smith, Nurture Marketing
Explore creative marketing tactics that will give you a competitive edge in 2025.
10:50 – 11:50
AI in Tourism
Speaker: Debby McAllister, Lecturer in Tourism, University College Birmingham
Discover how artificial intelligence is transforming the tourism sector and what it means for your business.
11:50 – 12:00
Suffolk and Norfolk Tourism Awards Update
An update on the exciting developments for the 2025 Suffolk and Norfolk Tourism Awards.
12:00 – 13:00
Lunch
Enjoy a networking lunch with fellow attendees.
13:10 – 14:00
Keynote: Bernard Donoghue, Director and CEO of ALVA (Association of Leading Visitor Attractions)
Bernard Donoghue shares insights on the challenges and opportunities in the visitor attraction industry.
14:00 – 15:10
LVEP Benefits & Destination Management Plan
Speakers: Louise Bryce, Visit Britain; Pete Waters, Visit East of England; Keith Blundell, Reith
Learn about the Local Visitor Economy Partnership (LVEP) benefits and how the region’s destination management plan can support business growth.
15:10 – 15:30
Q&A
An interactive Q&A session.
15:30
Conference Close and Goody Bags
Collect your goody bags from reception as the conference concludes.
We look forward to seeing you there!
