Select a Workshop at the Tourism Business Conference
Join us at the upcoming Tourism Business Conference and pick one of our exciting workshops designed to boost your business. Choose ‘Marketing Tips + Tricks for 2025’ to learn the latest marketing strategies or ‘Unlocking the Potential of Group Travel: A Guide for Working with the Travel Trade’ to prepare your business for group travel. Both workshops offer valuable insights and practical tips to help you succeed in the changing tourism industry.
MARKETING TIPS + TRICKS FOR 2025
Rechenda Smith, Nurture Marketing
Stay ahead in the dynamic world of marketing with cutting-edge strategies tailored for the visitor economy industry. Whether you’re running a small independent venue or overseeing a large multi-site business, this workshop promises valuable insights and actionable takeaways. Join Rechenda Smith, Managing Director of Nurture Marketing, as she delves into the latest trends, tools, and tactics set to shape the tourism sector in 2025.
Key Topics
- Auto Welcome Emails: Learn how automated welcome emails can enhance customer engagement and set the tone for ongoing communication.
- Short-form Video: Discover the power of short-form video content in capturing attention and driving engagement on social media platforms.
- Interactive Content: Explore interactive content strategies that can create immersive experiences for your audience, boosting participation and conversion rates.
- Awards: Understand the role of awards in building credibility and how to leverage them in your marketing strategy.
- Artificial Intelligence: Delve into the applications of AI in marketing, from personalised recommendations to predictive analytics, and how it can transform your marketing efforts.
- Virtual Reality (VR) Tours: See how VR tours can offer potential visitors a realistic preview of your venue, enhancing their decision-making process.
- Influencer Marketing: Learn how to identify and collaborate with influencers to amplify your reach and credibility among targeted audiences.
- Social Commerce & Geotargeting: Uncover the latest trends in social commerce and the benefits of geotargeting in delivering localised marketing messages.
- Visual Search: Pinterest Lens and Google Lens: Explore how visual search technologies are changing the way consumers find and engage with content and products online.
- DMOs & LVEPs: Gain insights into working with Destination Marketing Organisations (DMOs) and Local Visitor Economy Partnerships (LVEPs) to maximise your marketing impact.
- Takeaways: Consolidate your learnings with key takeaways that can be immediately applied to your marketing strategy.
This workshop is not just a learning experience but an opportunity to network with industry peers, share insights, and discuss challenges and solutions in the visitor economy. Rechenda Smith will provide real-world examples and case studies to illustrate successful marketing campaigns, ensuring you leave with practical knowledge that can be directly implemented. Whether you are looking to refine your current marketing strategies or explore new avenues, this workshop will equip you with the tools and inspiration needed to thrive in 2025.
Don’t miss this opportunity to equip yourself with the knowledge and tools to thrive in the coming year! Sign up now to secure your spot and stay ahead in the competitive tourism market.
Unlocking the Potential of Group Travel: A Guide for Working with the Travel Trade
Vera Lett, Tour Partner Group
Dive into the lucrative world of group travel and learn how to maximize your business’s potential in this growing market. Our comprehensive workshop, ‘Unlocking the Potential of Group Travel: A Guide for Working with the Travel Trade’, is designed to equip you with the essential knowledge and strategies to collaborate effectively with the travel trade.
Overview
In this workshop, you will learn how to make your business group travel ready and develop successful partnerships within the travel trade. Our expert-led sessions will cover the following key areas:
How to Get Your Business Group Travel Ready
Discover the necessary steps to prepare your business for group travel, including infrastructure improvements, service enhancements, and staff training. We’ll provide you with actionable tips to ensure your venue or service meets the expectations of group travelers and industry standards.
Working with Destination Management Companies (DMCs)
Learn the ins and outs of collaborating with DMCs to attract and manage group bookings. We’ll explore the benefits of these partnerships, how to establish and maintain them, and the best practices for working together to provide seamless travel experiences.
Meetings, Incentives, Conferences, and Events (MICE)
Unlock the potential of the MICE sector by understanding its unique requirements and opportunities. This section will guide you through tailoring your offerings to attract business events and incentives, ensuring your venue or service stands out in this competitive market.
Catering to Free Independent Travellers (FITs)
Free Independent Travellers represent a significant segment of the travel market. Learn how to appeal to these travellers by offering personalised and flexible travel options. We’ll discuss marketing strategies and service adjustments to meet the needs of FITs effectively.
Understanding Environmental, Social, and Governance (ESG)
ESG considerations are becoming crucial in the travel industry. This section will help you understand the importance of ESG in group travel and how to implement sustainable and ethical practices in your business. We’ll cover environmental impact reduction, social responsibility initiatives, and governance practices that can enhance your business’s reputation and appeal to conscientious travellers.
Conclusion
Join us for this in-depth workshop and unlock new opportunities for your business in the group travel market. Whether you’re looking to enhance your current offerings or expand into new areas, our practical advice will provide you with the tools you need to succeed.
