The Friendly Invasion launch event at IWM Duxford

Press and media

The Friendly Invasion project

Find out more about The Friendly Invasion project below.

If you have a press enquiry or would like to know more please contact:

Ann Steward, The Friendly Invasion Project Manager

t: 07766 055095


Photos from The Friendly Invasion launch event

Browse all the photos from our Friendly Invasion launch event at IWM Duxford which saw over 300 national and regional tourism organisations and bomb group memorial members from Norfolk, Suffolk, Essex and Cambridgeshire.



The Friendly Invasion

The Friendly Invasion Launch Event at IWM Duxford

Monday 20 February 2017 marks the very day the first US General ,Ira Eaker, arrived in the UK to take command of the US Army Air Force. To commemorate this occasion, Visit East Anglia, together with the IWM, will be hosting an extra special event. This event will launch the new ‘ The Friendly Invasion’ product and bring together local people who have done so much to keep the memory of the US airmen and ground crew alive these past seventy-five years, alongside tourism and heritage organisations, media, invited guests and US forces personnel.

Duxford, a historic airfield and museum of aviation history

What is The Friendly Invasion?

‘The Friendly Invasion’ is a new tourism pilot project to encourage US visitors to visit East Anglia. The project will produce a set of bookable packages, tours, trails and itineraries. Developed during the Autumn of 2016, these products will be launched in February 2017.


Thorpe Abbotts, Norfolk

The Discover England Fund - The Friendly Invasion

The story of the US Air Army in East Anglia is important and captivating. More than twenty-six thousand men gave their lives here in defense of freedom, including Joe Kennedy Jr., eldest son of the Kennedy family and until fate intervened, possibly destined to be the future President of America.

East Anglian tourism organisations will be launching a new product in North America in the New Year to highlight this heritage and encourage more US visitors to the region.

The Friendly Invasion