Board members and President

Visit East Anglia, a not-for-profit, private sector-led tourism organisation, is being renamed Visit East of England.

The Visit East Anglia website, already using the URL, will be rebranded as Visit East of England in the New Year, 2019.

New Visit East of England
New Visit East of England launch at Norwich Castle: (left to right) Pete Waters, executive director, Visit East of England; Jeanette Wheeler, New Anglia Local Enterprise Partnership; Holly Loxam, VEE; Keith Brown, VEE director; Lord Leicester, President, Visit East of England; Martin Dupee, VEE director; Dr Andy Wood OBE, chairman, Visit East of England; Ian Russell MBE, VEE director; Andrew Proctor, Leader, Norfolk County Council; Helen Wilson, chair, New Anglia LEP Cultural Board.

Thomas Edward Coke, 8th Earl of Leicester - President

Thomas Edward Coke succeeded to the title in May 2015 upon the death of his father. He has been actively involved in managing the estate since 1993, when he left the army after six years. Like his ancestors, he served in the Scots Guards. He was educated at Eton College, then studied History of Art at Manchester University.

He has overseen the diversification of the estate away from its dependence on agriculture toward leisure, tourism and property development. In 1996, 70% of the income at Holkham was derived from agriculture and the land. Whilst the income from farming has continued to increase, the percentage has reduced to little more than 25%, as businesses such as Holkham Property Company, Pinewoods Holiday Park, The Victoria Inn and renewable energy ventures have developed.

As well as sitting on the regional committee of Historic Houses, he is Chairman of Norfolk CLA (Country Land and Business Association) and sits on a couple of their national committees. He is a Board member of ALVA (The Association of Large Visitor Attractions) and Chairman of the Treasure Houses of England.

He is Chairman of the Board of Governors of Beeston Hall Prep School and President of the Caravan and Motorhome Club.

Dr Andy Wood OBE DL - Chairman

Andy Wood joined Adnams in the mid 1990s with responsibility for developing its customer service and supply chain operations. He joined the Board in 2000 as Sales and Marketing Director becoming Managing Director in 2006 and Chief Executive in 2010.

Andy has an MBA, a doctorate from Cranfield University and Honorary doctorates; in Business from Anglia Ruskin University, in Science from Cranfield University and Civil Law from the University of East Anglia. He was also awarded an OBE in the Queens Birthday Honours 2013 and between 2014 to 2016 was HRH The Prince of Wales’ Ambassador for Responsible business in the East of England.

Andy is Non-Executive Chairman of SGWM a wealth management company operating throughout East Anglia. He is also a Non-Executive Director of Thorpeness and Aldeburgh Hotels.

From mid 2010 to April 2014 Andy was the founding Chairman of the New Anglia Local Enterprise Partnership and was instrumental in securing Central Government financial support for a variety of economic development initiatives across Suffolk and Norfolk. In particular the New Anglia LEP area was the only one to secure two City Deals for Ipswich and Norwich.

Andy has also co-authored a book on Lean and Green Business Systems. The book was awarded the Shingo prize for Operational Excellence in 2013.

Pete Waters - Executive Director

Pete has been on the board of Visit East Anglia as Executive Director since April 2014 and combines the role with being Brand Manager at Visit Norfolk, which he took up in November 2012.

Pete was born and raised in Norfolk and worked for 13 years at the Eastern Daily Press, the country’s largest-selling regional morning newspaper, the last three as editor during which it was awarded 'Best Regional Newspaper in the UK' for the only time.

As well as changing the title from broadsheet to compact format, launching the first regional newspaper weekend supplement and initiating the Norfolk glossy magazine, he launched the title’s Shop Here and Holiday Here campaigns and was instrumental in the development of Norfolk Food & Drink and the city centre Run Norwich 10k.

Pete has also worked as a group publisher of Life magazines in the Cotswolds, the South West, South East and London.

Martin Dupee, Banham Zoo and Africa Alive!

Martin Dupee joined the Goymour Group as Commercial Manager for Banham Zoo in 2004, where in the intervening years he became Operations Manager at Banham Zoo, Head of Operations for Banham Zoo and Africa Alive! and, following the acquisition by the group in 2006, Dinosaur Adventure. In January 2012 Martin was appointed to the role of Director of Operations. In February 2013, the Zoological Society was formed which incorporated the two zoos, Banham Zoo and Africa Alive! enabling the conservation work of both zoos to be developed for future years. Martin is responsible for all guest services including marketing, catering, retail and cleaning across the both visitor attractions.

Prior to joining Banham Zoo, Martin's career covered many aspects of retail and catering having worked for companies including Little Chef, Vision Express and Going Places after an early career in the Merchant Navy working mainly for Shell UK and P&O Cruises. He was also a Magistrate serving on the Norwich and Norfolk Benches for 21 years.

In addition to being a founding member of Visit East Anglia, Martin is also a Director Norfolk and Suffolk Tourist Attractions.

Keith Brown, Roost Hotels

After graduating from Kingston University in Surrey Keith joined British Airways as a commercial trainee and worked in marketing specialising in third party partnerships including car rental and hotel sector development.

He then moved directly into the hotel industry and held several senior marketing roles and was Vice President of Marketing for Hilton plc until 2006 after which he joined East of England Tourism as Chief Executive.

As a result of the total withdrawal of its public sector funding and EET's eventual closure, Keith worked with a small group of East Anglian business leaders on a new commercially driven organisation that culminated in the launch of Visit East Anglia on 1 September 2011.

Keith is currently Managing Director of Roost Hotels Ltd, a new hotel development company and is Hotel Director for HMC, a leading hospitality consultancy specialising in new product development and business recovery.

Sean Clark, Clark St. James

Director of specialist digital marketing agency Clark St. James Ltd, Sean has over 20 years experience in helping e-commerce businesses to grow across Norfolk and the UK. After many years as a leading e-commerce consultant, Sean launched his own agency in 2012.

Sean is an active member of the Norfolk business community helping to organise Sync Norwich and has played a prominent role in the success of Sync The City, a 54 hour startup event that brings together the brightest and the best tech and business talent in the region. As well as acting as a mentor for startups at the University of East Anglia, he was instrumental in assisting Norwich to get formal recognition by the government as Tech City in 2016.

Sean is also the host of popular Click and Convert podcast.

A keen runner, Sean also plays correspondence chess for England.

Tom Blofeld, BeWILDerwood

Tom's family have lived in Hoveton, Norfolk for generations and he recently took over the running of the Estate from his father Sir John Blofeld. He is married to Leslie, a film journalist and they have a son, Rufus and a very recent daughter, Eve.

Previous to dreaming up the concept of BeWILDerwood Tom had a ‘maverick' career.

• He ran his own company ‘Templestone' fire surrounds for 12 years
• He was a Curator at the Courtauld Institute
• By his own admission a bad art dealer
• And also a one time worker at McDonalds

Tom has always had a sense of fun and together with a passionate interest in Children's literature and a dream of having his own book published, ‘A Boggle at BeWILDerwood' and BeWILDerwood could be said to be that dream come true.

Tom is a founding member of Visit East Anglia, a new organisation funded by the private sector to promote tourism across East Anglia. Tom is also Vice President of Autism Anglia.

Barbara Greasley, Norfolk Broads Direct

I am very proud to be born and bred in Norfolk, and have lived in the Broadland village of Salhouse for the last 22 years. I spent my early career in retail management working for several large retail chains in Norwich and Great Yarmouth. After having my two children I spent a brief time working for a local school supporting children with special needs in their learning.
In 2003 my husband and I were in the very fortunate position to be able to do a Management Buyout of Norfolk Broads Direct Limited, formerly the Funnell Group, where Paul had been the Company Secretary for many years.
In 2010 we sold the Herbert Woods boatyard in Potter Heigham and reinvested all of the proceeds into our site in Wroxham. From this site we operate 57 quality hire cruisers, 13 waterside holiday homes, 5 passenger trip boats and 45 self-drive day boats and day cruisers.
In 2008 I joined Broads Tourism, a membership organisation set up to promote the Broads destination.
During the summer of 2011 I was delighted to have been approached by Richard Ellis to become a founder member of the very exciting private sector led Visit East Anglia.

Ian Russell MBE, Wroxham Barns

A founding director of Visit East Anglia in 2011, Ian Russell MBE is a director of family attraction and shopping outlet Wroxham Barns.

Before Wroxham Barns, Ian created his own media agency, Shorthose Russell, which he subsequently moved on from.

A marketing expert, Ian was instrumental in establishing two local DMOs, Visit Norwich and Enjoy the Broads, and has been a keen advocate and supporter of other Norfolk destinations, including north Norfolk and Great Yarmouth.

Chris Coubrough, Flying Kiwi Inns

Born in North Island, New Zealand in 1971, chef Chris Coubrough has worked in some of the finest kitchens in the world before finally settling in Norfolk 10 years ago with his wife and 2 children.

Chris owns some of the most popular gastro-pubs in Norfolk and amongst them they have an increasing list of notable awards and achievements including Best Gastropub, Best Freehouse, Best Turnaround Site for East Anglia in The Great British Pub, Norfolk Dining Pub of The Year 2010 and 2011 in the prestigious Good Pub Guide to name but a few.

Growing up on an isolated farm where if they wanted to eat something they had to grow it first, Chris soon realised his natural flair with food and took a three year cookery course before winning the New Zealand Trade Board's Swiss Scholarship which sent him to Michelin starred cooking in The Hotel Hirschen on Lake Zurich and later to Bern. Continuing his world travels Chris moved to London, cooking at Frederick's restaurant in Islington for two years, before moving to Southwold in Suffolk, where for eight years he ran the kitchens of the well-known Adnams hotels, The Crown and The Swan before in 2002 moving to Norfolk and opening his first Hotel, The Crown in Wells-next-the-Sea.

His complete understanding of food has meant he is as relaxed demonstrating to 500 people as he is in front of the camera always imparting a little bit of knowledge that he hopes will give people a greater understanding of the food they eat.

Chris' television career started after he was talent spotted during a cooking demonstration in 2006 his natural camera presence meant he was soon presenting Coastal Kitchen (ITV Anglia) as well as appearing on Eating for Britain (Channel 4) and Market Kitchen (UKTV). He has just come back from filming the third series of a food and travel programme ‘A Taste of Greenland' which has been sold to BBC World.

Chris thrives on a challenge - He'll cook anything anywhere and has; from a cave to a boat even on an isolated iceberg.

George Bradley, Suffolk Secrets

George spent 10 years with Waitrose and the John Lewis Partnership where he managed doorstep delivery across the South East and introduced the John Lewis click and collect fulfilment into Waitrose stores - as well as bringing Waitrose to Saxmundham.

Most recently he was head of retail at Friday Street Farm, Saxmundham, where he repositioned the brand and led a full refurbishment of the shop.

George, who was born in Bury St Edmunds, will be responsible for a growing stable of more than 400 holiday cottages across the county, managed from three offices in Southwold, Aldeburgh and Woodbridge.