Come See Where They Became
Masters of the Air

Explore a different part of England

Discover the rolling countryside and unspoilt coast of the East of England, otherwise known as East Anglia, where more than 350,000 US servicemen and women of the Eighth Air Force in World War II fought bravely to bring democracy back to Europe. In the words of Winston Churchill, they became Masters of the Air. Their arrival brought The Friendly Invasion.


They were billeted near quaint, pretty villages and drank warm beer with their hosts in traditional English country pubs. They introduced Coca Cola, chewing gum, peanut butter and more. On time off they explored the historic cities of Norwich, Ely, Cambridge, and Bury St Edmunds, as well as the waterways of the Broads, now a National Park.


Those servicemen and women who were here 80 years ago would still recognise the region – its castles, cathedrals, stately homes, pubs, tea rooms, higgledy-piggledy villages, and a big welcome from the locals. Oh yes, and the warm beer.


Today, we look forward to a second Friendly Invasion… of visitors eager to explore the East of England.

Discover our historic links with the USA

The connections between the East of England and North America stretch back beyond The Founding Fathers, and even The Mayflower, although the majority of the passengers – and even the captain – came from this region of England.

Before The Pilgrims, an explorer from the East of England named Martha’s Vineyard and Cape Cod and a farmer from this region married Pocahontas and saved Jamestown.