Official Visitor Website

HEAD EAST – EA Sustain

EA Sustain is a festival about Environment, entrepreneurship and culture. it seeks to engage the ordinary person – you and me, to hear what is going on, what we can do and what others are doing to protect and sustain our natural resources.



EA Sustain, will launch at Colchester’s Firstsite gallery on 14th and 15th January 2023.

COVID-19 alerted us to the importance of nature in our lives and a deeper climate consciousness developed. Against this backdrop of growing environmental awareness, Joanne Ooi, environmentalist, and founder of acclaimed EA Festival decided to launch a new kind of event, EA Sustain, a festival about Environment, Culture and Entrepreneurship. The inaugural event will take place at Firstsite, the region’s award-winning contemporary art museum.



Environment, Culture and Entrepreneurship are integrally linked. EA Sustain seeks not just to provide environmental facts, science, and policy but also enable an exploration of content and events that can encourage a self-sufficient economy in East Anglia.

In addition to analysing the business models that hold back or enable sustainability, there will be capacity-building workshops, such as Marketing for Farmers and the ABCs of Art Marketing. Although it may seem that farmers and artists have little in common, both find marketing and monetisation very challenging. The programme will also include music, art, and literature because these cultural forms bring home the beauty of nature.



Ooi says “this is a new kind of environmentally themed event. It is not another corporate Environmental, Social, Governance (ESG) conference, or a gathering of nature lovers per se. My goal is to engage the ordinary person on the street, the consumer, the voter, put simply, you and me!”



The event line up for EA Sustain is a veritable “Who’s Who” of the Environment, including Lord Deben, Chair of the UK’s Climate Change Committee, Tony Juniper, Chair of Natural England, Patrick Holden, Co-Founder of Sustainable Food Trust, acclaimed nature writer Helen Macdonald, Prof. Alastair Driver one of the nation’s most prominent and influential advocates of rewilding, Charles Clover, author and Co-founder of Blue Marine Foundation, John Cherry, founder of Groundswell and Jake Fiennes, author, and director of Holkham Nature Reserve alongside Sarah Langford talking about Farming in East Anglia.



The weekend will cover sustainable food, circular business, marine conservation, eco-fashion, Art X Environment, regenerative agriculture, nature writing and the world’s only carbon-negative nation, Bhutan.

To find out more and to book tickets, click here
EA Sustain, Firstsite, Colchester (Runs 14 and 15 January 2023)





For more cultural events in Norfolk and Suffolk, visit Head East regional culture tourism campaign blogs and more:

To stay in touch and get up to date information on what’s happening in Norfolk and Suffolk – follow Head East on social media:


@HeadEast.UK on Instagram

@HeadEast.UK on Facebook

@HeadEast_UK on Twitter

@Head East UK on YouTube