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TV celebrity Fred Sirieix escapes the everyday in Southwold, Suffolk

Fred Sirieix at Southwold

Celebrity French maître d’hôtel Fred Sirieix is promoting fantastic things to do in Southwold Suffolk in a new TV commercial as part of the VisitBritain ‘Escape the Everyday’ Autumn campaign.

The host of Channel 4’s First Dates is seen enjoying an ice cream by the beach huts and a tipple at the Adnams Copper House Distillery, fishing from the beach, taking a leisurely boat trip up the River Blyth at Blackshore Harbour, and the final shot has him tucking into fish and chips and a mug of tea at Southwold Pier and taking in the views of the seafront and town.

‘I love to travel and the UK has so much to offer that it was a thrill to get involved in this campaign to help inspire Brits to take a break in the UK this autumn,’ said Fred. ‘The idea of Escaping the Everyday is so relevant, my trip to Suffolk was a sensory delight from start to finish – new vistas, experiences, smells and tastes. A breath of fresh air and all so easy over a weekend or short break. I look forward to returning soon and discovering more.’

Fred Sirieix at Southwold credit VisitBritain/Pete Dadds

Fred added, ‘Suffolk is such a treat, especially for foodies/gourmands like me. Southwold is so perfectly British. Fish and chips; ice-creams on the pier; the chance to get out on the water to catch your dinner and watch the world go by. Magnifique. And in such beautiful surrounds. You must visit the Adnams Brewery – there’s a distillery; tours and the chance to make your own gin even. And for the best service head to The Swan.’

Fred Sirieix at Southwold credit VisitBritain/Pete Dadds

Now read the VisitBritain blog: 9 ways to escape the everyday in Suffolk with Fred Sirieix 

Fred Sirieix at Southwold credit VisitBritain/Pete Dadds

Visit East of England executive director Pete Waters said of the six-week campaign, ‘‘It’s fantastic to have such a fantastic hospitality and food and drink advocate as Fred involved with such high profile activity for the region. Working with the national tourism authorities, this is another step in our mission to raise the profile of Suffolk and Norfolk and make us more ‘top of mind’ as a destination.

‘We’re currently in the middle of our £500,000 Unexplored England campaign, working with all the region’s destination organisations and local authorities, and that will go a long way to extending the season through to the end of the year and encouraging bookings for 2021.’

Fred Sirieix at Southwold credit VisitBritain/Pete Dadds