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Win a luxury cultural stay in Norwich, the City of Stories

Head East is teaming up with VisitNorwich to offer one lucky winner and a guest the chance to stay at The Assembly House, including a walking tour, Gin Academy Experience, an eight-course tasting menu at award-winning Benedicts restaurant and tickets to Norfolk & Norwich Festival – the largest international arts festival in the East of England.




The Assembly House, Norwich

Stories are everything in Norwich. Find them scrawled on ancient buildings, hidden on cobbled streets and in the Lanes, and woven into our medieval architecture, marketplace and many pubs. Stories are savoured during dining experiences. They are expressed in urban art, and medieval graffiti. And best told by dance, festival, and music.

The past and the present are good neighbours in Norwich. Within our streets, cultural venues, galleries, and green spaces – you can find the footsteps of writers, activists, researchers, artists, musicians, traders, mavericks, and makers. This is a city with a warm welcome. Home to independent brands, famed names, and a pace all of its own.


Norfolk & Norwich Festival celebrates 250 years in 2022

The Assembly House is a handsome Grade I Georgian building situated in the heart of Norwich close to cultural venues, shopping, and attractions. The house has always been a sociable and cultural venue. In the 19th century it was frequented by the local gentry. In 1805 a grand ball celebrated Nelson’s victory at The Cape of Trafalgar. Today the house plays host to staying guests as well as exhibitions, performances, and live concerts. And it’s only a stone’s throw away from Chapelfield Gardens, which during Norfolk & Norwich Festival, is temporarily renamed Festival Gardens.

Norfolk & Norwich Festival is considered to be the oldest single-city arts Festival in the UK with its origins going back to 1772. Taking place each May for 17 days, the 2022 edition of the festival runs 13 – 29 May. Now recognised for transforming public spaces, city streets, performance venues, parks, forests and beaches, the festival began as a cathedral service fundraiser for the new Norfolk and Norwich Hospital in 1772. It quickly blossomed into an internationally renowned triennial music festival, today it is an exciting mixed music and arts celebration.



Friday 13 May 2022

Arrive Norwich, check into The Assembly House from 3pm onwards (or leave your bags there if you arrive earlier). Your room is a warm, welcoming contemporary design experience, in this decadent new addition to the East Wing of the building. A grand first floor room featuring a 6ft four-poster bed, spacious seating area and dual aspect views over the front courtyard, as well as a beautiful ensuite bathroom with feature bath and walk-in shower. After settling in, join knowledgeable local tour guide Paul Dickson for a private City of Stories walking tour of medieval and modern Norwich.


Elm Hill, Norwich’s most complete medieval street, part of the Cathedral Quarter

Early evening head to the outdoor opening event of Norfolk & Norwich, which takes place across the city centre. And over the weekend enjoy tickets to selected cultural events and performances from around the world.


Saturday 14 May 2022

Explore the Norwich Lanes and discover independent shops for fabulous finds, Places for pampering and relaxation and a myriad of stalls, cafes and restaurants  for refreshments.

At 4pm arrive for an exclusive appointment at the Gyre & Gimble Gin Academy  where you will make your own recipe gin from delicious botanicals to take home with you as a reminder of your stay in Norwich. As well as trying three gin cocktails along the way.

In the evening dine at celebrated 3AA Rosette restaurant Benedicts for an eight-course tasting menu with wine flight. Headed up by Chef Proprietor Richard Bainbridge, you’ll sample imaginative dishes using seasonal local produce.


Sunday 15 May 2022

Explore the city at your leisure and enjoy the Norfolk & Norwich Festival 250th programme with guest tickets to selected cultural events.

This competition closes on 10 January 2022 and the prize must be taken from Friday 13 May – Sunday 15 May 2022. Please do not enter if you cannot travel on these dates.




Prize Draw Terms & Conditions

This prize is for the Norfolk & Norwich Festival and must be taken Friday 13 May – Sunday 15 May 2022.

The prize includes: a two-night stay for up to two in a double room at The Assembly House; a City of Stories walking tour for two and a make your own gin session for two at Gyre & Gimble Gin Academy.

There is no cash alternative and no purchase necessary. Travel to and from Norwich and transfers and Festival programme events within or outside the city are not included.

The prize cannot be used in conjunction with any other offer. The prize draw is open to persons 18 years and older and UK residents. The prize is not transferable. This prize draw is void where prohibited or restricted by law. One winner will be selected from a random draw of entries received in accordance with these terms and conditions. The draw will be performed by a random computer process. The winner will be required to claim their prize within 10 days, otherwise the prize will be re-drawn and offered to the next entrant selected at random. The prize draw closes at midnight on 10 January 2022. The winner will be notified on or after 10am Tuesday 11 January 2022 by email to the address provided. The prize winner’s email address will be sent to prize providers name to enable the organisers to contact the winner to claim the prize. Prize subject to Covid-19 Government travel restrictions and law.

Employees and families of Visit East of England and prize provider name are excluded from entering the prize draw

Data rights and usage: By entering the prize draw the entrant agrees to the organiser (Visit East of England), collecting their details, storing and transferring in accordance with their privacy policy, and used for contacting recipients by email only. Recipients can unsubscribe at any time and information will not be passed on to third parties. You can read Visit East of England’s privacy policy here.

By entering the free prize draw, entrants agree to these terms and conditions. Please click here for further information on data rights and usage.