Celebrating excellence in every corner of our visitor economy
The Suffolk and Norfolk Tourism Awards 2026 continue to recognise the remarkable people and businesses behind our region’s tourism success. This year brings a broader range of categories, better reflecting the depth and diversity of our visitor offer – from glamping and guesthouses to theatres, festivals and sustainable tourism leaders.
These awards align with VisitEngland’s national programme, giving eligible category winners the opportunity to compete on the national stage. Whether you’re an established name or a newer venture, there’s a category to suit your strengths and celebrate your achievements.
Categories for 2026
Accessible and Inclusive Tourism Award (New for 2026)
Recognising tourism businesses that are committed to providing an inclusive welcome and accessible experiences for all.
Arts & Culture Venue of the Year (New for 2026)
Recognising theatres, galleries, museums and other cultural spaces that enhance the region’s tourism offer and visitor experience.
B&B and Guesthouse of the Year
Celebrating intimate, high-quality guest experiences delivered with care, personality and hospitality at their heart.
Camping, Glamping & Holiday Park of the Year
For businesses offering exceptional outdoor accommodation with great service, facilities and attention to the visitor experience.
Event/Festival of the Year (New for 2026)
Celebrating events that boost tourism, bring communities together, and showcase the creativity and character of our region. This award will include a public vote.
Experience of the Year
For immersive, hands-on and engaging visitor experiences that leave a lasting impression.
Hotel of the Year
For hotels that consistently go above and beyond to deliver memorable guest experiences and high standards of service.
New Tourism Business of the Year
Open to businesses launched since January 2022 that demonstrate innovation, ambition and a strong visitor offer.
Pub of the Year
Recognising pubs that offer a warm welcome, great food and drink, and a distinct sense of place for visitors and locals alike.
Regenerative Tourism Award (formerly Ethical, Responsible and Sustainable Tourism Award)
Celebrating businesses that actively restore and regenerate their local environment and community, going beyond sustainability.
Self-Catering Accommodation of the Year
Recognising outstanding self-catering stays that combine quality, comfort, local character and a warm welcome.
Taste of England Award
Celebrating businesses that champion local produce, provenance and sustainability through exceptional food and drink.
Unsung Hero Award
For behind-the-scenes team members who make an extraordinary difference through their dedication and impact.
Visitor Attraction of the Year
Recognising large and small attractions that offer high-quality, accessible and imaginative experiences.
