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The Finalists

The Suffolk & Norfolk Tourism Awards celebrate the very best of our visitor economy across Norfolk and Suffolk. Below you will find all finalists for 2025/26, grouped by category. We will spotlight one category each week from Monday 10 November through to late February, then reveal the winners at the awards night on Thursday 12 March 2026 at The Corn Hall, Diss.

 

Hotel of the Year – sponsored by Ensors, part of Azets

  • Maids Head Hotel
  • The Crown and Castle
  • The White Horse

Each of these hotels showcases excellence in hospitality, combining strong service, well-considered accommodation and a clear sense of place. Together, they demonstrate how independent hotels can deliver consistently high-quality guest experiences while remaining distinctive, well-managed and closely connected to their local area.


Self-Catering Accommodation of the Year – sponsored by Hoseasons

  • The Old Station Snettisham
  • The Farmstead
  • North Cottage Cromer

Each of these properties offers high-quality self-catering accommodation, combining comfort, character and a strong sense of location. Their work demonstrates the value of well-managed, thoughtfully presented stays that meet the needs of today’s visitors.


New Tourism Business of the Year – sponsored by Stena Line

  • The Golden Lion
  • Dukes Lodge
  • The Four Bells Glamping

Each of these businesses has launched with a clear vision, strong delivery and an understanding of the visitor economy. Their work highlights the creativity and ambition of new tourism enterprises emerging across Suffolk and Norfolk.


Pub of the Year – sponsored by Lovewell Blake LLP

  • The Lodge Hotel
  • The Brisley Bell
  • The Pigs

Each of these pubs delivers a strong sense of place alongside consistently high standards of food, drink and hospitality. Their work reflects the important role pubs play as welcoming social spaces for both residents and visitors across the region.


Taste of England Award

  • Maids Head Hotel
  • BRIX & BONES
  • Sundown at The Grove Cromer

Each of these organisations has demonstrated a strong commitment to regional sourcing, professional delivery and thoughtfully crafted menus that reflect the character and flavour of the East of England. Their work represents the high standard of food and drink found across the region.


Experience of the Year

  • Stubbs Farm Alpacas
  • WhataHoot Distillery
  • Slice + Dice

Each of these organisations has demonstrated an ability to shape engaging, high quality experiences that resonate with both residents and visitors. Their work showcases the variety and vibrancy of the region’s cultural and leisure offer.


Regenerative Tourism Award – sponsored by Swiss Camplings:

  • Deepdale Camping & Rooms
  • Waxham Sands Holiday Park
  • Gladwins Farm

Each of these organisations has shown a strong commitment to environmental responsibility and community value, offering low-impact visitor experiences that support nature, people and place. Their work represents an ambitious and forward-looking approach to tourism across Suffolk and Norfolk.


Accessible & Inclusive Tourism Award – sponsored by Greater Anglia:

  • The Brudenell Hotel
  • Black Shuck Distillery
  • Norwich Theatre

Each of these organisations has shown a thoughtful and proactive approach to accessibility, offering inclusive visitor experiences that reflect the very best of tourism in Suffolk and Norfolk.


Tourism Event/Festival of the Year

  • Norwich Science Festival
  • Wild Paths Festival
  • First Light Festival
  • Out There Festival
  • Al Fresco at Yalm
  • Aldeburgh Food & Drink Festival CIC
  • Weird and Wonderful Wood
  • Norwich Wine Week
  • NOR-CON Comic Con

Public voting for this category took place in September 2025 and has now closed. The winner will be announced at the Suffolk & Norfolk Tourism Awards on Thursday 12 March 2026 at The Corn Hall, Diss.