Visit East of England hosts its annual Visitor Economy Conference at The John Innes Centre, Norwich Research Park on 25 October 2023.
Themes for the day are Skills, Sustainability, Placemaking and Collaborative Working. There are two sessions, each with three workshops to choose from. Read on for more details and to book your place:
Session 1
Engaging the Inbox: A Modern Email Marketing Workshop
Robbie Maltby | Full Stack Marketer & Fractional CMO | Mayple
Explore the evolving dynamics of email marketing in our hands-on workshop at the annual Visitor Conference for Visit East of England. This workshop is designed to navigate the contemporary challenges of safeguarding privacy, securing sustained attention, and effectively communicating amidst the digital noise. It underscores an audience-centric ethos, anchoring on trust-building and nurturing enduring relationships prior to transactions.
This masterclass stands as a cornerstone for enhancing your communication, fulfilling customer expectations, and fostering sustainable growth within the East of England marketplace.
VENI – the Visitor Economy Skills Landscape – a VEE Skills Academy for the Future.
Andrew Wheeler | VENi Project Manager – Eastern Education Group
Workshop description: VENI is the Visitor Economy Network Initiative. With the Latin imperative, it is calling us to East Anglia. But what happens when we arrive here? The VENI Project focuses on the people working in the businesses and those ‘in the labour pipeline’. What does it mean to work in this group of sectors which together make up the Visitor Economy? Do we think of low pay, long hours and little aspiration or is it possible to imagine a dynamic group of sectors working together, with a well-paid, committed workforce, to make the visitor experience one to remember for all the right reasons? In this presentation Andrew reviews the progress made with VENI and explores the possibility of creating a VEE Skills Academy – what will it look like and how can you get involved?
Enhance your offer through Experiential Tourism
Chris Brant | Unmissable England
The UK has seen an uplift in new bookable experiential tourism products in recent years, however it still lags behind Canada, USA and Australia when it comes to compelling once-in-a-lifetime travel experiences. In this presentation, Chris from Unmissable England will explore new ideas on how the UK can up its game in experiential tourism.
Chris will reveal how businesses can grow their experiential tourism offer, what visitors are looking for and where they might find these experiences.
Session 2
The Ladybird Guide to GA4
Lee Sproat and Daisy Sajnog | Fountain Partnership
Discover the stories your data can tell you with the power of GA4. It’s the latest analytics platform tailored for today’s evolving digital landscape. Join our jargon-free workshop to discover actionable insights and elevate your marketing strategies, no tech expertise required.
Fountain Partnership is an award-winning, B Corp certified digital agency based in the East of England, working with an array of clients across the UK and internationally to deliver online marketing services. They are a team of online marketing experts, working to help clients successfully market themselves, reach their potential customers and achieve a genuine return on their marketing investment.
Working with the travel trade – hints, tips, and tricks
Mike Newman | b2me Tourism Marketing Ltd
Attracting international visitors requires patience and tactics in equal measure. Join Mike Newman for a lighthearted overview of all you will need to know to make the most out of every opportunity that Visit East of England can offer.
Mike Newman is the founder and Managing Director of b2me Tourism Marketing Ltd and has been providing consultancy to the travel and tourism industry since 2003. Mike has extensive international markets knowledge, having run independent sales missions and product training across the US, Canada, Germany, Holland, Japan, and South Korea over the past 15 years, in addition to many years experience of working with the domestic groups industry.
Engaging the Inbox: A Modern Email Marketing Workshop
Robbie Maltby | Full Stack Marketer & Fractional CMO | Mayple
Explore the evolving dynamics of email marketing in our hands-on workshop at the annual Visitor Conference for Visit East of England. This workshop is designed to navigate the contemporary challenges of safeguarding privacy, securing sustained attention, and effectively communicating amidst the digital noise. It underscores an audience-centric ethos, anchoring on trust-building and nurturing enduring relationships prior to transactions.
This masterclass stands as a cornerstone for enhancing your communication, fulfilling customer expectations, and fostering sustainable growth within the East of England marketplace.
BOOK YOUR PLACE AT THE CONFERENCE
