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VEE Visitor Economy Conference 2022 – The Hold, Ipswich

Visit East of England hosts its first Visitor Economy Conference at The Hold, Ipswich on Wednesday, November 2.

Themes for the day are Skills, Sustainability, Placemaking and Collaborative Working.

If you’re able, it would be great if you could arrive by train – Ipswich station is just a short walk away along lovely Ipswich Waterfront.

Speaker biographies

Ipswich Waterfront


The day will start at 9.30am, with registration from 8.45am – join us early for networking and refreshments.

The morning will be a series of workshops and presentations on the topics of sustainability, skills and HR – we will be asking guests shortly which they would like to attend.

If you’ve already booked, here are the workshop details.


From 1pm, there is a lunch of local produce provided by Chefs’ Whites at Suffolk New College.

2.10-2.30pm – Visit East of England chairman Dr Andy Wood OBE on how collaborative working has created a regional destination that has been acknowledged by the national tourism bodies and government.

2.30-3pm – New chairman of the British Tourist Association (VisitBritain/VisitEngland) Nick de Bois on the DMO Review, how the East can engage with the national tourism bodies, and the drive to sustainability and inclusivity in the visitor economy.

3-3.30pm – UK Inbound CEO Joss Croft on establishing the region as a destination for tour operators and why we should be doing more to attract inbound visitors because of its export value to GB PLC.

3.30-4pm – Refreshments.

4-4.30pm – Using a Creative Brief from local destinations, Bobby Burrage of Norwich agency The Click unveils the new ‘Naturally’ placemaking brand for the region.

4.30-5pm – Christian Fry and Ann Steward of Waypoint Cinema on their work with Tom Hanks’ Playtone production company to develop a new Friendly Invasion cinema/conference centre and film to complement the upcoming Apple TV+ Masters of the Air TV mini-series.